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What is Guest Posting?

What is Guest Posting?

Guest posting involves writing articles for other blogs in your industry with a link back to your site. This allows those other sites to get good content and for you to get a link to your site and incoming traffic from the site.

So a win-win situation for both.

Guest posting is a very common link-building technique. Some say it’s dead, spammy, and not safe. But if done right, it can add a lot of value.

It would be best to keep in mind while guest posting to post on the highest quality possible sites that are not spammy and relevant.

Relevancy is the key factor here. You don’t want to guest post to get a link.

Make value your top priority.

Guest post on sites relevant to your industry, i.e., sites that can send relevant traffic to your site to lead to sales.

The most common approach to guest posting is simply reaching out to influential blog owners in your niche.

It’s a great idea but getting a guest post to go live on influential blogs is not always easy. These blogs are popular, and so they receive hundreds of outreach emails a day requesting to guest blog for them.

Some of these blogs don’t even accept guest posts and clearly state that. However, to get a higher response rate, it is better to reach out to sites accepting guest posts.

You can find these sites quickly using search strings

  • “keyword” + “This post was written by”
  • intitle:guest post guidelines.
  • “keyword+ “write for us”
  • intitle:guest blog guidelines.
  • “Keyword” + “guest post”

 (which have been explained in detail later on). There are also various guest posting communities that list out sites in need of guest posts, like

  • Guestr (,
  • Blogger Link Up (,
  • My Blog Guest (

Another way to find guest post opportunities is to trace your competitor’s guest posts and see which sites they’ve written on by checking their backlinks.

You can also trace the guest post path of top bloggers in your industry.

Also, you can get backlinks through reverse guest posting

Reverse guest posting involves inviting guest bloggers to blog on your site instead of on theirs and having them share and link to their article on your site from their site.

Source: 128 Link Building

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