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What is a Nofollow Backlink

What is a Nofollow Backlink

A backlink from a site that doesn’t pass PageRank is called a nofollow link.

If a website links to you with a nofollow attribute, it’s because they don’t trust your website and want their users to stay on their own site.

This is sometimes used by companies that don’t want search engines ranking them high and drawing traffic away from their main revenue streams.

You can also use nofollow attributes yourself if you don’t want Google crawling certain parts of your site (blog comments, etc.) or if you have widgets on your homepage that automatically update with social media links, weather info, horoscopes, etc.

The “rel=nofollow” tag is the bane of the backlinker.

Many people choose to avoid websites that use this tag altogether, but you have to keep in mind that every backlink has the potential to bring in direct traffic.

Thus, I would not avoid a good link from a high-traffic source.

Just keep in mind that if a website uses the nofollow attribute on links, you won’t get any benefit for direct SEO purposes, but you can get traffic from the site from people clicking through your links.

The reason nofollow is set (or noindex for that matter) is to help in privacy. The idea is that if the web robot is told not to follow the links, then it shouldn’t see the pages.

Going further on that, if they are not told to index the pages, then there won’t be a record of it on the internet.

Of the three major search engines (Google, Yahoo!, and Bing), it doesn’t mean they won’t follow the link, but it means they won’t use the link that goes to your site to increase your page ranking.

These are called the well- behaved robots. Other web robots will follow the links and index them despite you telling them otherwise.

This is usually done for “phishing” scams or email collection; some web robots were created to specifically target guest books on various sites and collect names and email addresses so they could go on a mass mailing list. These are called bad robots.

There are three different ways the nofollow attribute can be set:

  • robots.txt,
  • META tag in the header,
  • or REL attribute in the link.

Since you can’t check all three, you need to have an add-on that will check it for you through live parsing.

How Can You Detect a NOFOLLOW Backlink

With most browsers, you can detect if nofollow has been set by using an add-on that doesn’t interfere with the site’s normal functions.

Some of these can be turned off manually, while others are always on and showing you links that are set to nofollow.

The Nofollow add-on can be added to either your Chrome, Firefox, or Opera browsers. You just need to install it.

The add-on will make it very easy to find out whether a website has the Nofollow attribute on links.

Links that are nofollow will be highlighted in red color, and links that are good for SEO will not be highlighted.

If links are not highlighted in red, that website will be good for backlink purposes.  

To Recap: A Nofollow backlink does not pass SEO value.

But these links can still pass some SEO value if they come from a trusted source.

But remember that social signals are a lot stronger and carry more weight than either dofollow or nofollow links.

It’s up to you how you want to use your backlinks and social signals, but it’s crucial to pick one strategy and stick with it.

You shouldn’t try to send mixed signals by using both dofollow and nofollow backlinks on your website; doing so will only confuse search engines like Google, leading them to give conflicting results in their SERPs, potentially causing you serious problems down the road.

Think of a Nofollow link as just another form of social signal that can enhance your online presence.

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